AI agent platform for visitor experience
Joaia helps destinations, museums and attractions create AI Local Guides that visitors can ask, explore with and rely on throughout their visit.
Trusted by
Why Now
AI is becoming part of how travellers plan, decide and explore
AI is no longer only a research tool. Travellers are using it to shape real decisions before and during the trip.
53%
Of AI-using UK travellers use AI for real-time recommendations while travelling.
Phocuswright, Europe Consumer Travel Report 2026
9 in 10
AI-using travellers in Germany, France and the UK say AI has influenced a real trip decision.
Phocuswright, Europe Consumer Travel Report 2026
63%
Of US travellers say they would use AI for trip planning directly on a destination website.
AI Readiness Report 2026, fielded by MMGY Travel Intelligence with Mindtrip, Sabre and Sojern
AI Local Guides
Turn knowledge into someone visitor can ask
Each guide has its own knowledge, role and perspective. Created by our customers with our Tools.
Zurich
Sophie
Hidden Gem Hunter · Zürich
Built from recommendations and local knowledge gathered with Zürich Tourismus, Sophie takes visitors beyond the classic highlights to alternative neighbourhoods, small galleries and places locals actually recommend.
Read more →
Chur
Flavius Curensis
Merchant in Curia · 200 AD
Flavius lives in Roman Curia. His world is built from archaeological knowledge and material prepared with experts around Chur, so he can explain the city from inside that period rather than as a modern guide in costume.
Read more →
Basel
Nina Wettstein
City Guide · Basel
Nina represents Basel more broadly, bringing together the destination’s knowledge to help visitors understand the city, discover what fits them and answer practical questions along the way.
Read more →
chur
Bane
Digital Twin · Chur street artist
Fabian “Bane” Florin brought many of the artists behind Chur’s murals to the city. His Digital Twin combines his own street-art expertise with interviews he conducted with the artists about their work, style and stories.
Read more →
For visitors
Guidance for the moment you’re in
AI Local Guides help visitors understand, discover and decide as the real situation unfolds.
1. Answer
Answer service questions about opening hours, tickets, transport and other practical information in the visitor's language.
2. Inspire
Recommend places and experiences using local knowledge, visitor interests and the situation around them.
3. Plan
Help visitors turn ideas into plans that can adapt to available time, location, weather and changing conditions.
4. Narrate
Tell stories and explain the history, culture and meaning behind places while visitors are actually there.
5. Act
Move from guidance towards action, including reservations, tickets, bookings and other transactions.
How it works
One platform behind every AI Local Guide
Guide Studio brings your knowledge, guides, visitor touchpoints and learning into one operating environment.
AI Engine
The intelligence behind every
AI Local Guide
Joaia’s AI Engine manages how guides use knowledge, context and rules in real visitor situations.
Defined knowledge
Guides work within the knowledge and sources they are designed to represent.
Context-aware
Location, time, weather, conversation history and intent can change what is useful now.
For agencies & technology partners
Build visitor experiences on Joaia
Visitor Solutions
Start with one touchpoint and expand as your visitor experience grows.
Integrations
Your existing CMS and destination databases can remain sources of truth. Joaia adds the specialised layer that makes their knowledge usable by AI Local Guides.
FAQ
